Hello,
I'm
Rodolfo
Barretto
3rd PigHouse Founder & Creative </ hack > Leader
I've been working in communications since 1996. I started at one of the most traditional groups in the world, in that pure offline style. I worked at a major design firm, creating the brand and language for one of the largest mobile operators in the country. I moved to a new city and discovered digital: platforms, media, and all of that long before YouTube, Facebook, Instagram, or TikTok dances. I ended up at the largest live marketing agency in the country, where technology went beyond the screen with large-scale immersive projects. After that, I worked at the Brazilian branch of the most creative full-service French agency, known for its incredible craft. I had the pleasure of creating for one of the fastest-growing markets in the world: shopper marketing. And finally, I was the Head of Creative Marketing for one of the largest tech companies in Brazil.
I was the creative leader in most of these places. Some agencies grew to over 250 employees, and my teams have surpassed 50 people. Quite a lot of people, indeed. After all these years of experience, I developed a methodology to solve business problems based on a triptych composed of Concept, Creativity, and Technology. Welcome to 3rd PigHouse.
Our name comes from that famous story you already know. However, the wind is seen differently here. It’s not necessarily the danger, the force that destroys everything. The wind is what tests the first strategy. It's also what overcomes the second attempt and challenges us to think of stronger solutions. But unlike what the story tells, it's not the structure that solves the problem. In my opinion, it's the fact that – for the first time – the three characters put aside individualism and started thinking together.
Rodolfo Barretto.
