CI 360 Global Campaign - 3rd PigHouse

CI 360, Global Campaign

For SAS

Reimagine Marketing. Transforming data into answers.

The first global campaign for SAS created by a Brazilian.

SAS is the global leader in analytics and the largest privately-held software company in the world. As a highly technical company, its materials reflect this engineering focus, often adapted from the headquarters. Sometimes this works, other times it doesn’t. That’s where 3rd PigHouse comes in.

The goal was to promote Customer Intelligence 360, a platform designed to help CMOs guide strategies and create winning customer journeys. We produced five films for the first phase and five more for the second, all for digital channels.

A week after the launch, we received a request to translate the pieces for an internal Latam presentation. Two days later, the campaign was officially adopted across Latin America.

Word spread, and the American headquarters requested to see what was being done in Brazil. After another translation, the campaign went global. For the first time, something created for SAS Brazil was used worldwide.

The idea in a tweet: Today’s data becomes tomorrow’s numbers. And there’s a better way to understand what those numbers are saying. After all, data generates numbers, and numbers generate results. Combine these concepts, and you have a campaign.