Invillia Rebranding Project

For Invillia

Have you noticed that humanity adds the term "tech" to the most advanced businesses? But we prefer something more like "alien tech."

How to abduct a brand and bring it back even more powerful.

After the success of "Hello, Strangers" and "Strange Developer's Symphony," the new challenge was even bigger: completely restructuring Invillia's branding while maintaining the </geek, light, and relaxed> vibe that helped the company achieve incredible goals.

As with all projects here, we sought a powerful concept. Out of everything in this world and neighboring galaxies, what would represent the strangest forms? And among these beings, which would be the most technological?

The strategy was to embrace the idea that we are aliens—or rather, ETs </extremely talented>.

A ideia em
um tweet:

We are more than just tech. We are Alien Tech. And from there, we changed everything: fonts, colors, icons, images. We created a campaign introducing ourselves and inviting everyone through a single word: Believe.