Cinematic desert scene with orange fabric structures in the wind

Brazil ◦ Portugal

Founded 2020

Concept ◦ Creativity ◦ Technology

Concept

Creativity

Technology

Vol. 01

Let it blow.

A creative company built around Concept, Creativity & Technology — designed to make brands sharper, stranger and harder to ignore.

Scroll to enter

You do not needanother agency.You needa solution.

Who we are / 01

A company that looks at the world and transforms businesses from Concept, Creativity & Technology.

Not a traditional agency.
Not a consultancy.
Not an AI production shop.

Built to help brands solve communication, branding and business challenges through stronger ideas, sharper narratives and smarter production.

Let’s talk →

The operating system / 02

01 / 03

01 — Concept

02 — Creativity

03 — Technology

Concept

What does the person who buys your product or service want?

What should your brand mean?

We define the sharp strategic idea before producing anything.

Services / 03

Five ways to move your brand.

01
Brand Futures Lab
For brands that need direction before production.
- —Future scenarios applied to business.
- —Cultural, social and technological signals.
- —Strategic roadmap for what comes next.
02
Brand Genesis
For brands that need to be born, rebuilt or repositioned.
- —Naming.
- —Positioning.
- —Tone of voice.
- —Identity systems.
- —Living brand universe across touchpoints.
03
AI Presence Intelligence
For brands that need to exist inside the conversation.
- —AI visibility across leading AI platforms.
- —Brand perception analysis.
- —Competitive recommendation benchmarking.
- —Reputation risks and missing narratives.
- —Strategic roadmap for AI authority.
04
Visionary Campaigns
For brands that need campaigns with a point of view.
- —Campaign platforms.
- —Films.
- —Content systems.
- —Creative use of technology.
- —Narratives built to enter the conversation.
05
Culture Hacking
For brands that need one sharp move.
- —Cultural tensions.
- —Social-first actions.
- —Earned media logic.
- —Impact beyond paid media.

One challenge, one scope, one sharp outcome. Bring us a brief — we will return with a point of view.

Start with a challenge →

Selected work / 04

Proof of thinking,
not a portfolio gallery.

Invillia

Hello, Strangers

Open case

LET IT BLOW

Why different / 05

What changes when
you work with us.

A founder-led model

Senior thinking from the first conversation, not only at the final presentation.

A concept-first mindset

Technology accelerates the work, but the idea remains the centre of gravity.

A flexible talent network

The right team can be assembled around each challenge instead of forcing every project into the same structure.

A future-facing lens

Futurology, cultural signals and technology are used to help brands understand what is coming, not only what is trending.

A production advantage

AI expands craft, scale and speed without lowering ambition.

Founder / 06

Born in Brazil ◦ Based in Lisbon

Rodolfo
Barretto.

Founder & Creative Leader

Led the concept and creative development of the Woman Interrupted App • Spearheaded the first entirely online car sale for Mitsubishi • Directed the debut of Sony's product platform in Brazil • Created the IoT project for capturing heartbeats for Itaú Bank during the World Cup • Engineered the first Facebook Anthology project in Brazil for Peugeot • Established the gaming platform for Claro Telecom • Launched the first coupon campaign within the mobile game FreeFire for Burger King • Pioneered the first AI-produced campaign in Brazil for Invillia.

View profile →Talk to Rodolfo

The process / 07

How can we start

Step 01
Exploring the communication challenge
A conversation to understand where the brand is, what needs to change and what kind of work can create value.
Step 02
Defining a clear scope
After the first conversation, the work must have a clear deliverable, timeline and budget before creative or strategic work begins.
Step 03
Building the sharpest possible answer
The work is developed through concept-first thinking, senior creative direction and smart use of technology.
Step 04
Delivering a tangible outcome
The result can be a campaign platform, film, brand narrative, content system, presentation, stunt or prototype ready to move the brand forward.