A founder-led model
Senior thinking from the first conversation, not only at the final presentation.

Brazil ◦ Portugal
Founded 2020
Concept ◦ Creativity ◦ Technology
Vol. 01
A creative company built around Concept, Creativity & Technology — designed to make brands sharper, stranger and harder to ignore.
Who we are / 01
Built to help brands solve communication, branding and business challenges through stronger ideas, sharper narratives and smarter production.
The operating system / 02
01 / 03
01
What does the person who buys your product or service want?
What should your brand mean?
We define the sharp strategic idea before producing anything.
Services / 03
For brands that need direction before production.
For brands that need campaigns with a point of view.
For brands that need one sharp move.
For brands that need to be born, rebuilt or repositioned.
One challenge, one scope, one sharp outcome. Bring us a brief — we will return with a point of view.
Start with a challenge →Selected work / 04
LET IT BLOW
LET IT BLOW
LET IT BLOW
LET IT BLOW
LET IT BLOW
Why different / 05
Senior thinking from the first conversation, not only at the final presentation.
Technology accelerates the work, but the idea remains the centre of gravity.
The right team can be assembled around each challenge instead of forcing every project into the same structure.
Futurology, cultural signals and technology are used to help brands understand what is coming, not only what is trending.
AI expands craft, scale and speed without lowering ambition.
Founder / 06

Born in Brazil ◦ Based in Lisbon
Founder & Creative Leader
Led the concept and creative development of the Woman Interrupted App • Spearheaded the first entirely online car sale for Mitsubishi • Directed the debut of Sony's product platform in Brazil • Created the IoT project for capturing heartbeats for Itaú Bank during the World Cup • Engineered the first Facebook Anthology project in Brazil for Peugeot • Established the gaming platform for Claro Telecom • Launched the first coupon campaign within the mobile game FreeFire for Burger King • Pioneered the first AI-produced campaign in Brazil for Invillia.
The process / 07
A conversation to understand where the brand is, what needs to change and what kind of work can create value.
After the first conversation, the work must have a clear deliverable, timeline and budget before creative or strategic work begins.
The work is developed through concept-first thinking, senior creative direction and smart use of technology.
The result can be a campaign platform, film, brand narrative, content system, presentation, stunt or prototype ready to move the brand forward.
No speculative work. No endless process.
A clear challenge, a clear scope, a clear output.
In good company / 08


















Contact / 09
Sharper ideas, narratives with a point of view, and production built to create consequence.